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Implemented projects :: National initiatives
National initiatives

Social marketing of contraceptives

LOGOThe project consisted of two interrelated components - an educational campaign targeting the youth auditorium and the health specialists, as well as a marketing campaign which by commercal means introduced on the market the whole range of COOL condoms. The COOL brand is property of BFPA. The educational component was aimed at improving the sexual culture and informational awareness of the society af a whole, decrease the spread of sexually transmitted infections and unwanted pregnancies. The project activities were conducted between 1998 and 2003.

 

Youth information network “Play it safe”

Play it safeThe main goal of the project was the dissemination of SRH information and better access to condoms among the young people by suitable and unconventional abd ogriginal channels. The main focus was on sexually transmitted infections and HIV. For the duration of the project, youth groups were established in 15 cities, more than 80 special educational events were conducted and the toilets of more than 240 youth friendly cafeteria, bars and shops were branded with the campaign slogan.

A substantial part of the project was also distribution of condoms and printed informational materials along the main roads and highways, including fast food establishments, petrol stations and other small businesses.
Special attention was paid to locations popular for sexwork, namely – roadside truck stops, motels and other recreational sites.

The initiative was implemented with the financial support of Cooperating Netherlands Foundations and was carried out between 2003 and 2005.

 



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Social and health messages in Roma neighbourhoods through theatre

Sofia, July 31, 2019

On the last day of July the Roma neighbourhood Fakulteta in Sofia was visited by William Shakespeare and Miguel de Servantes. We started with the best – Romeo and Juliet and Don Quixote. The Roma actress Natalia Tzekova staged a funny and educational performance with the participation of talented children and youth from the neighborhood in which the art was intertwined with social and health related messages. Romeo and Juliet demonstrated the benefits of family planning, contraception and health education and spoke in verse about the harm of school dropout, early marriages and children having children. The participants performed short sketches which contained the same messages, debunked myths and demonstrated how powerful personal example is. Don Quixote explained some of the community specificities which started a short discussion on stage who should take example from whom about health and health prevention. In between sketches and play scenes the participants shared their own personal stories about health and family planning. At the end of the play as a recap of what was presented they raised a few banners with messages on the same topic”: “I have dreams and goals”, “I am not an incubator for babies”, “Ask – someone will tell you”. The audience appreciated the messages and the element of humor in the sketches and play scenes.

 
The alumni of the first Health Education Academy graduated successfully

Sofia, June 17, 2019

Monday, June 17th. Our first alumni class of the Sofia Health Education Academy demonstrated their skills and knowledge in front of classmates, teachers, school directors, school psychologists, parents and supporting institutions. The solemn event took place in the Events Hall at 1st High school, Sofia. The young people from 1st, 144th, 119th schools, 1st ELS and the Professional School of Textile and Fashion Design split into three teams after “drawing straws” and presented the topics “Transformations During Puberty”, “Contraception and STIs” and “Prevention of addictions”. We are very glad that our video on puberty was part of the “fun”. Otherwise the presentations pushed the audience to participate actively. The culmination was a surprise for all – we were visited by the TV show “Masters of the air” who enhanced the effect of the challenge.

 
BFPA gathered the teams from Sofia, Yambol and Montana on a work meeting

Varshetz, May 10-12, 2019

From May 10th trough 12th in Varshetz, BFPA held a working meeting under the “My Body, my rights” project, funded as a part of the global “MSD for Mothers” programme. Hosts and speakers at the meeting were Dr. Radosveta Stamenkova, Ventzislav Kirkov and Boyan Mladenov form the BFPA team in Sofia, and the participants were the local project coordinators, health mediators and social workers from the project locations: Yambol – the villages of Kukorevo, Hadjidimitrovo, Veselinovo and Zavoy; Montana – Ogosta and Kosharnik districts; Sofia –Fakulteta and Filipovci districts. During the working meeting were discussed theoretical and real practice cases from field work with representatives of marginalized groups on topics like hygiene, health messages and campaigns, STI prevention, family planning and contraception. The people working in the project locations shared their experience from this and preceding projects about field work with marginalized groups, they discussed what are the challenges and the most successful approaches for achieving the best results. Peter Tzvetanov, coordinator of project activities in Montana, presented a memorable educational session on self-help groups and his colleagues from Montana and Yambol re-enacted some interesting practical cases. Their colleagues from Sofia put up for discussion theoretical situations that may arise during work.

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Implemented projects :: National initiatives